Why Now Is the Best Time to Online Date 2023

Updated: February 5, 2023

We know that the holidays are actually one of the best times to be single. Why? Because it’s the best time to online date! After looking into the behavior of its over 38 million members worldwide, Zoosk found that more people sign up for online dating now than during any other time of the year.

1. More People Start Online Dating After Christmas

27% more people sign up to start dating in the days after Christmas leading to the new year. That means if you’re thinking about trying out online dating, December 26 through January 3 is the best time to give it a go.

2. Singles are More Talkative After Christmas Too

Not only are more people signing up for online dating but more people are messaging each other too. On Zoosk, singles send 15% more messages between December 26 through January 3 too.

3. People in Their 30s, 40s, and Up Are the Most Active

During that time 35–44 year-olds send about 17% more message and those who are 45 and older send 15% more. So if you’re looking for other singles over 40, the odds may be even more in your favor.

4. The Love Keeps Coming All the Way through January

After the holidays, there’s still a lot of action. The month of January gets 10% more sign ups than the rest of the year. And both men and women continue to send more messages—men send 5% more and women send 7% more.


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