Updated: January 26, 2023
Your hand-picked selection of the best online dating sites to try, plus how to stay safe online dating and have a successful first date. Advice for everyone…
With half of all single people now using some of the best online dating sites to find love (or apps to find no strings sex—hello, Tinder), long gone are the days when Internet dating was seen as a no-g0. Now its about as normal as Internet banking (just way more fun).
That said, finding the best online dating sites can seem daunting, especially if you’re a newbie to the whole shebang. So what would a relationship expert recommend if you’re feeling a bit intimidated?
E-harmony‘s Rachael Lloyd says: ‘Maintain an open mind, and remember that being yourself is key to success. Treat online dating as an opportunity to meet new people and enjoy new experiences, rather than wondering if who you’re talking to is the love of your life. It’ll take the pressure off a little bit.’ And while you’re at it, read our tips for how to make your online dating profile stand out.
Wondering why you should opt for one of the best online dating sites, not an alternative or more traditional approach? Rachael believes dating sites help reduce the overall size of the dating pool, plus allow you to be more specific about what you’re looking for in a partner. E-harmony and Imperial College business school research found that by 2037, more babies will be born to parents who met online than offline. Yep.
11 best online dating sites to try
Best online dating sites for over 40s
How does it work? If you are serious about looking for that special thing called love, then this is the site for you. eHarmony take this match-making lark very seriously, making them one of the best online dating sites around. They’ve even patented The eHarmony Compatibility Matching System. That’s right. They’ve taken 35 years of research to come up with a Relationship Questionnaire and pride themselves on matching users with people who are actually compatible with them.
How much does it cost? £9.95 per month.
The experts say: This is a great site for those who are looking for personality matching. eHarmony takes the hard work out of trolling through 100s of photos and delivers compatible dates directly to your inbox. This site provides quality over quantity and is great for those looking for a long term relationship.
Sign up with Marie Clarie’s unique eHarmony discount code and save 20% on any membership. Use Code: MARIECLAIRE20
Best online dating sites for over 50s
How does it work? Lumen is a modern dating app specifically designed for adventurous over 50s to meet genuine like-minded singles. Every profile includes at least three photos and a detailed bio, designed to spark interesting and meaningful conversation with your matches.
How much does it cost? It’s free!
The experts say: If you want good conversation with likeminded individuals in the age bracket, there’s no place better. There is a focus on good conversation and common interests so for people who want to chat away without the awkwardness, this is the app to download.
Try now: Lumen
How does it work? match is the most widely-used dating site in the world and has nearly 1.8 million subscribers. It works in the most traditional way: Simply create a profile, check out your potential matches, send them a few messages and then arrange to meet for a date. There are also various off-shoots of match.com with microsites for gay and lesbian dating, Asian dating, Christian dating and Polish dating. The love-gods at match also arrange singles events and provide online dating advice, so it’s easy to see what makes them one of our best online dating sites.
How much does it cost? £12.99 per month for a 6-month membership.
The experts say: For those nervous about dating, this site puts the control in your fingertips allowing you access to thousands of profiles and the ability to chat to potential dates at the rate which works for you. It is well known and therefore attracts a wide demographic, allowing you to widen your dating pool or limit it with their advanced matching facility.
Try now: Match.com from £12.99 per month
Best online dating sites for busy people
How does it work? Lovestruck helps you target potential partners according to location and it covers many of the major cities across the world. It’s aimed at time-starved professionals, who due to busy work and social lives simply don’t have the time to date. Lovestruck helps put you in touch with people who are near you – be it where you work or live – to save you precious minutes or hours travelling to and from a date. The site also hosts regular events which are a fun, relaxed way to meet people.
How much does it cost? A minimum of £16 per month.
The experts say: Perfect if you are looking for love in the city and want to approach dating with an informal first meet in your lunch break or after work. It takes the travel out of dating especially with its tube station search parameter.
Try now: Lovestruck from £16 per month
Best online dating sites for beginners
How does it work? There are no gimmicks or USPs with DatingDirect. In fact, it’s fairly similar to our old friends Match, mentioned above. You can start looking at potential dates for free, then when you like the look of someone and fancy striking up a conversation, you need to subscribe. Like a lot of the best online dating sites, it also has a handy instant messenger service which makes chatting to your matches easy and breezy.
How much does it cost? £12.99 per month for a 6 month membership.
The experts say: This site is owned by the dating giant MEETIC and gives you access to 20 million members across Europe and it also merged with Match.com in 2009. A daily email suggests six members you might be interested in, which is a useful feature that doesn’t feel like you’re being bombarded but provides you enough choice to find a compatible date.
Try now: DatingDirect from £12.99 per month
Best online dating sites for finding long-term relationships
How does it work? This is sold as a serious online dating site for ‘discerning singles.’ A bit like eHarmony, PARSHIP uses a patented test, this time called The PARSHIP principle®, which analyses 32 personality traits and is based on an algorithm of 136 rules. It sounds complicated, but that’s not for you to worry about. Just sign up, do the test and get chatting to all those love-compatible people out there.
How much does it cost? Minimum of £14.90 per month.
The experts say: One of the best online dating sites for those looking for long-term relationships with professional people, users complete a personality test to measure compatibility with potential dates using psychometric analysis. Functionality is limited as the site is more geared up to helping you find a long term partner rather than flirting randomly with people you like the look of. Members have similar incomes and education. There is also a specific gay version of the site for those looking for a serious committed relationship with a same sex partner.
Try now: PARSHIP from £14.90 per month
Best online dating sites for fussy people
How does it work? Plenty of Fish works by asking users to take a special POF Relationship Chemistry Predictor test, which measures self-confidence, family-orientation, self-control, social dependency and easygoingness. You’re then matched to those most compatible to you.
How much does it cost? It’s free!
The experts say: This is great if you want free access to a large database of single people. It has a compatibility matching system that includes areas such as self-confidence, openness and family. A great starting point for people who have not tried online dating before and want to try it for free.
Try now: PlentyofFish for Free
Best online dating sites for shy people
How does it work?is the brainchild of TV presenter Sarah Beeny and it works by each member on the site being put forward and described by a friend. The site aims to get rid of the ‘cringe factor’ associated with having to big yourself up through your online profile and makes it more of a fun community, where like-minded people can chat, meet and potentially fall in lurve.
How much does it cost? £13 per month.
The experts say: For those who are at a loss as how to sell themselves in 500 words or less, this site offers the opportunity to be described by your friend. It works on the premise your friend can sell you better than you can but they can also embarrass you too. MSF has a more chatty style in the profile and gives you a greater insight into your potential date’s world.
Try now: Mysinglefriend from £13 per month
Best online dating sites for the aesthetically-orientated
How does it work? This online dating site does exactly what it says on the tin and only people deemed beautiful enough will be allowed to join. To become a member, applicants are required to be voted in by existing members of the opposite sex. Members rate new applicants over a 48-hour period based on whether or not they find the applicant ‘beautiful’. It sounds harsh, but the site claims that by admitting people based on their looks they’re removing the first hurdle of dating, saying that because everyone on the site is a fitty, members can concentrate on getting to know people’s character and personalities. Beautiful People also promises access to exclusive parties and top guest lists around the globe. Now for that brutal 48-hour wait…
How much does cost? If you buy a 6-month membership, you’ll get a reduced price of £7.50 per month.
The experts say: This infamous dating site claims to have no unattractive members and is known for deleting members who gained weight. Aspiring members have to pass a 48-hour peer vote to be accepted as one of the ‘beautiful people’. They regularly host members’ events where allegedly you have to look as attractive as your profile photo otherwise entry to the venue is refused. This is the ideal site for those who want to bypass the usual filtering of profiles based on looks and focus on getting to know people they know they will be attracted to.
Try now: BeautifulPeople from £7.50 per month (6 month membership)
Best online dating sites for people who hate first dates
How does it work? Let’s face it, meeting up with a complete stranger for a first date can be awkward and hideously cringeworthy. But it’s less so when the date itself is a total riot. This is wherecomes in. The site is all about the actual dating experience and let’s you pick a match based on the date idea they’ve suggested. And the more fun and unique the date the better. So, rather than nervously meeting someone for a luke warm coffee in a crowded chain, you could be trying out your culinary skills at a sushi-making masterclass or bonding over super-strong cocktails at a hipster speakeasy. It’s basically about finding someone who wants to do the same things as you at the end of the day, isn’t it?
How much does it cost? £10 per month.
The experts say: It’s a simple and unique approach to online dating which is great for those looking for fun and interesting ideas for first dates. Sign up is quick and easy without the usual numerous questions and sections to fill in, the hardest part is thinking what you would like to do on a date that might attract like-minded people.
Try now: Doingsomething from £10 per month
Best online dating sites for music-lovers
How does it work? A similar taste in music can be a great indicator as to whether you’re compatible with someone, so the fine folks behind Tastebuds have struck gold with their music-based online dating site. Getting started is dead simple: pick three artists or bands that you’re interested in, the gender you’re looking to date and press ‘go’. It’s a fun and relaxed site, which can introduce you to new music, concert buddies and potentially even your own real-life Caleb Followill.
How much does it cost? It’s free for existing members, but £8 per month for new members.
The experts say: This is one of the best online dating sites for those looking for love who also love music. It makes sense that if a potential partner shares your taste in music then you’re off to a good start and a favourite artist/band is a great ice breaker when approaching someone online for the first time.
Try now: Tastebuds from £8.00 per month for new members
How to stay safe when online dating: 5 tips
We spoke to eHarmony UK’s resident relationship expert, Verity Hogan, on how to date online safely.
1. Be cautious with your personal information
‘When dating online or in person, be wary of anyone who seems to be asking for a lot of your personal informal early on. Don’t share any details such as your address, birth date or financial information. If a match is asking a lot of questions of this type, let them know that you’re not comfortable sharing that information and report them if you have any suspicions about their true motives.’
2. Arrange to meet in a public place
‘Even if they claim to make the best pasta in town, never meet someone for the first time at their home and don’t invite them to yours. Arrange to meet somewhere that’s busy and in public such as a restaurant or coffee shop that you’re comfortable in.’
3. Tell a friend
‘If you’re planning to meet an online date for the first time, be sure to tell a friend or family member who you’re meeting, when and where. If you have an iPhone you could also share you location on the app Find My Friends. Check in with a friend during the date or ask them to call you at a specific time to check on you.’
4. Don’t be afraid to leave
‘If your date is making you feel uncomfortable, leave. It doesn’t matter whether you’ve just sat down or enjoyed a three-course dinner with them. If they do or say anything which makes you feel uneasy, walk away. This person is a stranger and you need to protect yourself, first and foremost.’
5. Travel there and back by yourself
‘If your date offers to pick you up at home, politely decline. Plan your own route to and from your date so that you remain completely in control at all times. This also means you’re not relying on someone else to dictate how long the date lasts if you need to make an early escape’