Updated: February 5, 2023
We looked into the secrets behind what makes some newspaper and magazine headlines more enticing than others and found three surprising strategies that will help you write dating profile headlines that get major clicks.
1. Be Ambiguous
Studies show that readers are more attracted to headlines that are creative but somewhat uninformative. That means you want your headline to reveal a little bit about you, but not too much. One of the reasons clickbait headlines are so enticing is because they encourage people to read more without telling them what they’re going to read about. What makes clickbait headlines so compelling is that we naturally start to crave the information that’s left out and just have to click to find out more.
2. Try a List
People love lists. They’re short, easy to take in, and in a format we all recognize. Numerous studies have shown that people enjoy reading content in lists because they save time, are easy to scan, and fit in with our natural instinct to group things together. Using lists in your dating profile headlines can also pack a real punch because having a number mixed in with all that text can help you stand out.
3. Use a Quote
Sometimes other people can explain something better then you ever could. It’s one of the reasons quotes can be so effective and easy to relate to. In an online dating profile, quotes can be a good way to share more about yourself in a genuine and natural way, without having to be the world’s best writer.
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