Updated: August 18, 2022
byJocelyn Noveck, The Associated Press
Posted Dec 16, 2019 5:12 am PST
Last Updated Dec 16, 2019 at 12:04 pm PST
This image made from undated video provided by Zola shows a scene of its advertisement. The Hallmark Channel says it will reinstate same-sex marriage commercials that it had pulled from the network. Hallmark Cards CEO Mike Perry said in a statement Sunday, Dec. 15, 2019, that pulling the commercials “was the wrong decision.” (Zola via AP)
NEW YORK — The Hallmark Channel, reversing what it called a “wrong decision,” said Sunday it will reinstate commercials featuring same-sex couples that it had pulled following a complaint from a conservative group.
The earlier decision by Crown Media, Hallmark’s parent company, to pull several ads for the wedding planning site Zola featuring two brides kissing at the altar had launched a storm of protest. Celebrities like Ellen DeGeneres and William Shatner criticized the move and the hashtag #BoycottHallmarkChannel was trending on Twitter at one point.
“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused,” said a statement issued Sunday evening by Hallmark Cards CEO Mike Perry. “Said simply, they believe this was the wrong decision. … We are truly sorry for the hurt and disappointment this has caused.”